Search Optimization (SEO)
Marketing websites should generate revenue but most do so poorly, like opening a shop and covering the windows. Search engine optimization helps websites achieve a high Google ranking, preferably on the first page where such a position produces the most visitors. Only 5% of searchers go to the second page.
Our websites' success is because they comply fully with Google's requirements:
- Site architecture complies with all Google's own recommendations
- Your content is tuned for maximum effect
- We edit your content to promote your searchable keyphrases
- The heading hierachy is that recommended by Google
- Minimal code is used to promote the site content
- The 'meta tags' encourage action in the search results
- We link your website to other sites
'On page' SEO optimizes the code and content for Google and is usually sufficient in South Africa. 'Off page' SEO encourages external links to your website and is a more complicated procedure. Our websites come 'on page' optimized and are then submitted to our UK partner for 'off page' optimization, free of charge. You can check our clients' current Google positions here. Most receive between 600 and 3,000 visitors monthly.
Can SEO Ensure Success?
Search optimization on its own will not make your website successful. Many highly ranked websites that attract lots of traffic are a nightmare to use so SEO has to coexist with 'usability'.
Usability enhances website content for ease of use in terms of both speed and content. Visitors should be able to retrieve information within two clicks and eight seconds for the website to be usable. We have specialized in usability for more than ten years.
We pride ourselves in the quality of our websites, our service and client relations.
Phone 084 432 5907 or email us for answers to any questions.